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Adidas & Its 3D-Printed Sunglasses Just Changed The Eyewear Game
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Adidas & Its 3D-Printed Sunglasses Just Changed The Eyewear Game 

It was 2017 when adidas launched its first sneaker featuring a 3D-printed midsole. The sportswear brand has yet again ventured into the innovation of 3D printing technology by debuting an all-new eyewear frame built with the newest generation of 3D printers.

The 3D CMPT frame is manufactured in collaboration with Marcolin Group (whose brand portfolio includes Tom Ford, Guess, Moncler, Timberland, and countless others), boasting a flexible nylon structure treated with a special coating to give it a rubberized effect across the surface. With a weight of just 20 grams, it makes it the lightest on the market — the one-piece frame draws immediate attention with its spiraling, textured build. Non-slip contact points on the nose pads and end tips are implemented not only to ensure a comfortable fit but also to improve stability no matter the movement. The design is made complete with an integrated spherical mirrored lens shield crafted from ultra-lightweight polycarbonate.

“In sport, and as in everyday life, the dynamic soul of the individual requires attention to detail. That attention and care have been translated into new shapes, weights, and volumes for sunglasses designed for game and playtime,” stated adidas in a press release.

Crafted keeping the professional athletes as well as a casual sportsperson in mind, the 3D CMPT sunglasses will debut in matte black with brown and mirror silver lenses exclusively on adidas.com during Creative Club Week for Club Members starting August 23. This one-of-a-kind innovation will be priced at retail for $415 USD.

Adidas 3D CMPT sunglasses
Adidas 3D CMPT sunglasses
Adidas 3D CMPT sunglasses

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