adidas Originals and Bad Bunny Collab to Create the Brand New Forum Back to School Sneaker
Puerto Rican rapper Bad Bunny and The Three Stripes have reunited for a brand new take on the Forum silhouette, called the Forum Back to School. The idea is for the sneaker to promote individual expression, and to empower those who stand out. Its inspiration comes from Bad Bunny’s personal experiences growing up, and being a school going student. The pair is intended to bring a momentous change to everyday uniforms, and redefine how uniforms are perceived.
The sneakers are featured in a campaign, showcasing bold students who aren’t afraid to let their individuality shine through. The sneakers sport a sleek, triple black hue, reflecting the philosophy behind them. The timeless silhouette in this colorway sports a court sneaker look, triple black premium leather upper with complimenting suede overlays along with a buckle fastening. Additional details include sock liners with branding on both, polka-dot laces, and Bad Bunny’s classic logo printed on a bright yellow part of the outsole. These details seem to truly put the shoe together, and maintain the essence of the pair.
In addition to the release of the anticipated pair, a campaign has also been launched, featuring students who take pride in their individuality and feel confident in their classrooms. The idea is showing ‘rebels’ in a different light, and instead of ‘disciplining’ them, embracing their uniqueness. Changing an important component of the uniform, the shoes, symbolises redefining scholastic environments, in an effort to make them more inclusive.
The pair is set to release on August 17th, and it is priced at ₹14,999 for adults and ₹7999 for kids. The shoes will be available at adidas online, and select stores will also be carrying the pair, so look at for these at your local adidas.
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