Adidas Taps M&M’s for Candy-Coated Collab
Adidas in collaboration with M&M’s for is working for a series sneakers reminiscing the iconic candy that will release this fall, as informed by the sources with knowledge of the brand’s release calendar. The collaboration will work on the Forum silhouette which is a 1984 basketball model from the archives of Adidas that the brand has recently reintroduced with retro versions.
As cited by a brand document viewed recently, features the plans for the upcoming M&M’s sneakers in more detail. It shows that the first M&M’s x Adidas Forum 84 Low (style number GY1179) will drop on October, followed by six more pairs in November. (These time frames are subject to change given the often shifting nature of sneaker release dates.)
Conforming about the shoes through an email, an Adidas spokesperson said the first drop will be available starting on Oct. 15 with more coming in November. The first pair will come in a yellow and brown colorway, paying homage to the Peanut M&M’s, with a logo on the strap. The rest six are in blue (style number GZ1935), brown (style number GY6313), green (style number GY6314), orange (style number GY6315), yellow (style number GY6317), and red (style number GZ1936), respectively, and are inspired by the different M&M’s characters from the candy’s marketing. Every pair has its respective character printed on the insole.
The smaller nuances on the upcoming M&M’s x Adidas sneakers include toe boxes ornamented with the candy’s signature M, lines made to look like the edges on a bag of M&M’s with a special cobranded box. The shoes will be priced at $150.
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