Beyoncé, CEO of IVY PARK, and Adidas have announced IVY HEART, a new capsule collection inspired by love from the ongoing Adidas x IVY PARK creative partnership, just in time for Valentine’s Day. This current Adidas x IVY PARK collection provides distinct aesthetics with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear, and accessories, as with previous Adidas x IVY PARK offerings. On February 9th and 10th, the line will be available online at adidas.com and in select shops across the world.
The design elements of the capsule collection are inspired by Beyoncé’s passion for sports and fashion, as well as Adidas’s performance and innovation. The references come together to create a collection of sporty, fashionable, and, above all, original silhouettes. IVY PARK’s latest collection is highlighted by the Velour Dress and is built around three pillars of foundation, active, and fashion. Tracksuit, Faux Latex Puffer, Pique Jumpsuit, and Sequin Duster are some of the items available. A 5-Panel Hat, a clutch, and a Heart-Lip Belt Bag are among the accessories.
Footwear is available in both on-court and off-court styles. A new rendition of the legendary Stan Smith in Cheeks (Off-White) with a rubber dipped midsole is the highlight of the collection. In addition, the IVP Superstar Plim, a mule-style shoe inspired by the legendary Adidas Superstar in Cheeks, is part of the collection (Off-White). A new colorway of the IVP Savage shoe in Cheeks (Off-White), an IVP water slide in Lipstick Smudge (Red), and the UltraBOOST in Candy Paint round out the collection (Shock Pink).
The Adidas x IVY PARK capsule collection ‘IVY HEART’ will be launching online on adidas.co.in on 9th February 2022 and will be available across select stores in India from 10th February 2022.
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