It was March when AURALEE unveiled their AW21 Collection, in collaboration with a Japanese-inspired New Balance 550, and was the highlight of the digital event. Months passed by, the public can finally witness the release of the upcoming collaboration.
Japanese-inspired fashion always revolves around the details. The blanketed all-white color and the pair’s niche retro craftsmanship adds a pop of good charming aesthetics to an otherwise monochromatic look. Finishing up the design is the aged look, observed on the yellowed midsole, coupled with retro-styled blocking. Branding is kept to a minimum, with the “AURALEE” name placed only on the midsole.
Crossing all the obstacles, the AURALEE x New Balance 550 is finally going to release globally on August 19th, priced at $180 USD. Till then grab a look at the photos below.







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