Pharrell’s Billionaire Boys Club was started on the philosophy that wealth is of the heart and the mind, not the pocket. Unfortunately for sneakerheads though, a cheap pair of their NMD collab with BBC and adidas doesn’t seem any closer to reality. Although they are infamously known for their sick graphics and vibrant use of colors, BBC has returned to its simple roots for its latest collab with adidas and its Icecream sub-brand, giving a nod to their famed Running Dog motif in the process.
Previously seen in a green colorway, the famous collaboration is back with a brand new navy blue colorway. Once again, the popular motif is visibly embroidered onto the forefeet, across both the shoes in an almost fuzzy fabrication. With a muted grey ribbed base and muted blue toe and heel anchors, the sneaker lacks any further saturations this time as well. The white midsoles and liners, blue outsoles, and tonal laces provide the remaining neutralized color accents. The co-branded heel tabs and insoles seem to put together the entire design of the shoe perfectly. The sneaker is expected to come in wild packaging, which would be on-brand for this collaboration.
To know more, make sure to take a look at the on-feet pictures of the shoe.
For further updates
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…