Chaitanya Dixit aka Che , Indian Sneaker Scene’s most loved son is what we can definitely say about him.
He is someone who changed the whole game of sneaker customization in India, We used to have other people also customizing sneakers before him and are still doing but he took it to another level.
He started his journey last year in January 2018 with a Bape custom on vans, and the first pair that blew up and gave him the recognition was the infamous Joshua Vides inspired cartoon custom on classic Adidas superstars.
He always says that he is an artist first and later a Sneakerhead let alone a sneaker customizer . For him sneakers are his love but when it comes to customizing its only a fresh canvas to share his art and design an exclusive 1 of 1 pair.
Just 2 years down the line since he started his journey, he already has worked on several campaigns with Reebok, Fila, AdidasVeg Non Veg, Superkicks .
Its not only brands that he has worked with but independently also he has designed a lot of sneakers for a lot of bollywood celebrities, pop artists and great names from the Indian Sneaker Community
Ranbir kapoor
Harsh Varrdhan Kapoor
Dimitri Vegas and Like Mike
Wiz Khalifa
Well these are just some names, besides these there is Alia Bhatt, Sangeet Paryani,, Anand Ahuja, Raja Kumari and many more.
Developing his brand by the name of Che labs
We can definitely say that he is someone who has put a mark on the global map for India as far as sneaker customs are concerned.
Not to forget he has already designed a couple of apparel pieces with Superkicks and plans to develop an apparel range also in sync with his sneaker customs.
So stay tuned for some kick ass streetwear drops off Che’s head.
And definitely follow him and get yourself a pair which is 1 of 1s. Because no matter what collabs or hype you buy thats always gonna find another feet too but whats one of one specifically for you is what defines you and brings out the real essence of street culture and your personal representation.
Follow our main man Chaitanya Dixit
And stay tuned for more updates, news and information
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