After the declaration of NOCTA label with Drake, the lookbook gives a sneak-peak at some of the initial releases from the entertainer’s Nike sub-label.
The name acknowledges the artist’s preference for working nocturnally and is inspired by people who are “on the road all day”, working to reach their destined goals. The first release is kept straightforward with Puffer Jackets, hoodies, fleece pants and socks in a mostly black and yellow gold colour palette, endorsing the classic Nike Swoosh alongside the NOCTA branding.
Drake has always been vocal about Nike endorsing an entertainer for their own sub-label the same way they did with athletes in the past, most notably Michael Jordan.
The first ever NOCTA collection is set to launch on Saturday 19th December.
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