Boston based retailers Concepts, who is known for taking inspirations from daily life objects and images has now up with New Balance to create the all new Concepts x New Balance 327 “Red Devil”. The “Red Devil” draws inspiration from ‘Cape Codder’, also known as ‘Cape Codder’ , which is classic New England summer cocktail made up of vodka, cranberry juice, lime and ice. The upper of the shoe consists of cranberry red colored suede and nylon overlays with a with a gradient back-print TPU N logo. It is scheduled to be launched on August 13th, 2020 for a price $140.
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