Diesel to Reproduce World’s Oldest Jean Material
Diesel has re-written history by reviving one of the oldest known jean fabrics in history. The end product of which will be displayed at the Genova Jeans summit.
The oldest known jeans also hail from the Italian city of Genoa — where the summit is held — and were worn by the local townfolk and laborers present there somewhere around 1760-1780. The oldest historical reference point seems to be a nativity figurine dating back to the 18th century depicting a man wearing denim trousers.
Replicating the same in a sense, Diesel has opted for handmade Italian textiles and workmanship to recreate a 300-year-old fabric and garment. The project is part of the Genova Jean’s summit, where Diesel was encouraged to celebrate the history and heritage of Made in Italy jeans. The label’s production has been deemed authentic by art, textile, and costume historian Marzia Cataldi Gallo.
Grab a look at the original pair from the 18th century and the re-created pair down below.
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