Nike Air Jordan X Dior collection has been highly anticipated ever since it has been released in the Kim Jones’s Fall 2020 collection in Miami. After a long wait, Dior has revealed some information regarding the release of the capsule collection. The Air Jordan 1 high will be released as a part of an exclusive online experience. A micro-site shall be launched to give the exclusive opportunity to select customers to purchase the shoe. The information required for registration includes a preferred model, a pop-in store or pop-up pickup location and size. According to the presented information, the participant can only select one boutique and register once for the desired style and size. The micro-site will also give an opportunity to purchase the sneakers from pop-in and pop-up stores. After the registration, Dior will contact the customers in order to verify their identity. The verification will be made through an SMS, an E-mail and a QR code. The sneakers will be provided to every boutique in a limited number and sold on first come first serve basis. The accompanying capsule collection will be released pop-in stores from July and at two pop-up stores. To match the vibes and feel the complete experience of this micro site will be clad in the AJ 1 X Dior grey and white colorway. The pop ups will show the design philosophy and steps in crafting the collaboration.
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