Unusual sneaker collaborations are nothing new. Does everyone remember Nike and Ben & Jerry’s Chunky Dunkys, the Lego-branded Adidas shoe, or Reebok’s recent partnership with mid-century modern furniture designer Eames? Such strange design collaborations are often the result of brands vying to stand out in a crowded sector. Enter Heineken’s “Heinekicks,” a sneaker with which people can drink beer.
For this creation, Heineken teamed up with “The Shoe Surgeon,” aka Dominic Ciambrone, a celebrated sneaker designer who has made kicks for the likes of LeBron James, DJ Khaled, and Drake. Heinekicks are limited-edition sneakers to tie in with the launch of Heineken Silver, the brewer’s lighter, a lower-alcohol beer that went on sale earlier this year.
There are a few unique design elements to the Heinekicks. Along with matching the shades of green, silver, and red found on Heineken Silver bottles, each shoe has a removable metal bottle opener built into the tongue.
To match Heineken’ Silver’s signature colorway, each pair features a sleek green lenticular upper with silver and red accents. Built into the tongue is a removable metal bottle opener, a handy feature when it’s time to enjoy a Heineken Silver. Elevating the shoes are soles with Heineken Silver, added using a specialised surgical injection method to make Heinekicks the first ever pair of sneakers that allow you to walk on beer. As symbolic as it is functional, the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go – an experience parallel to the smooth taste of Heineken Silver.
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