Former Gap CEO Says Kanye West Shouldn’t Have Partnered With the Brand 

The former Gap CEO and retail investor, who is often credited with the brand’s success in the 1990s, states that he told Kanye West not to partner with the fast-fashion giant.

Mickey Drexler, in an interview with Yahoo Finance Live, said that working with the brand in the long-term “doesn’t work for someone like Kanye.”

“I probably shouldn’t say this but I told him he shouldn’t do the deal because it doesn’t make any sense in my opinion,” he expressed to the outlet. “He is not a corporate person and Gap is a big corporation.”

He acknowledged the fact that while West was successful with the recent release of his $200 USD YEEZY Gap Round Jacket, the decade-long partnership between the two entities may not be suitable for the acclaimed rapper.

“So, I know the jacket sold out,” he said. “They did $7 million USD on the jacket overnight. He is a smart guy but he shouldn’t have done it. And I don’t think they should have done it, either.”

West announced a 10-year partnership between Yeezy and Gap with a collection titled YEEZY Gap in June 2020. YEEZY receives royalties and potential equity based on sales performance over the duration of what Gap hopes to be a lucrative deal.

Last month, West was seen dressed in a red iteration of the Round Jacket at his DONDA album preview in Atlanta. Gap released a black version of the jacket and purged its Instagram account in preparation for the YEEZY Gap collection drop.

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