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Get Up Close With Gucci and Balenciaga’s Surprise Partnership
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Get Up Close With Gucci and Balenciaga’s Surprise Partnership 

No better way to reach 100. Gucci’s show stopping “Aria” runway show and Balenciaga “hacking lab” are enough content for the fashion-focused circles for several days in the future. With a dozen or more lenses responsible for the presentation shots, the items couldn’t be more suited to the house founded by Cristobal or to the logo obsession that is responsible for Gucci’s success at being one of the world’s hottest brands.

However, Gucci’s representatives provided some clarity on the association and stated that it wasn’t a collaboration but a “hacking lab” wherein the creative director Alessandro Michele took the liberty to gather pieces from Balenciaga’s history with permission from the latter imprint’s Demna Gvasalia, uniting key elements of each Kering mainstay. During the course of the presentation, Gvasalia’s exaggerated outerwear opted for the Gucci green with overall monogram print and hits of branding from time to time in a floral print or a leather cut. That graphic appeal carries forward to the sporty jackets, skirts and leggings casting a complete logo camouflage.

Some models opted for the tiny gem-encrusted heart totes while the others held the co-branded bags. The luxury brands were alternating with each other’s signature bags. As a result, a Balenciaga Hourglass bag emblazoned with Gucci’s monogram canvas and one of Gucci’s Jackie 1961 was enlivened by a bit of striped Balenciaga branding.Plenty of other Gucci bags and accessories were a part of the show – including a lush leather riding crop – but the co-branded items stole the show away.

Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab
Gucci x Balenciaga hacking lab

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