There is no doubt that Virgil Abloh’s game changing design philosophy, with the “The Ten” collection with Nike, which originally came out in 2017, and focused on Nikes top ten iconic sneaker silhouette icons, featuring pairs from Jordan Brand, Converse, and just Nike also. These ten shoes took topped the charts for a good eighteen plus months. This collection arguably brought Nike back as the GOAT (Greatest Of All Time) sneaker brand. Before this, Kanye West, who left Nike to work with Adidas, wrote,” Yeezy just jumped over Jumpman”. This is true, because for a while, before Virgil Abloh joined them, most Nike sneakers were becoming bricks, and sales were slumping, while Adidas and Kanye were making some serious money.
What is more intriguing than the actual collection, is what went down behind the scenes. Reportedly, along with Virgil Abloh, Hiroshi Fujiwara was also tasked with creating their own “The Ten” collection. Nike chose Virgil Ablohs designs however, likely because of the hype surrounding Virgils brand Off-White, or the choice of silhouettes. Over the last few years, Fujiwara’s brand Fragment Design has been leaking his sample designs, like these pictures of Hiroshi’s Air Max 1, however not that many people really understood the idea until Hiroshi Fujiwara himself revealed that he was tagged to design the “The Ten” collection.
Our first look at the Air Max 1 designed by him reveals the changes he made to the original pair, which released in 1987. While the silhouette still stays the same, there has been a wide lacing system which has been added. This looks eerily similar to the lacing system on the off white Nike Dunks, and the Vaporstreets. The swoosh is also smaller in size, with his signature technical description of the air unit is also present.





Even though we will most probably not have an actual release date, sneakerheads are pondering over the fact that Nike might have released these pairs, along with the Fragment x Air Jordan 3 and Air Jordan 34.


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