Retail fashion giant JACK&JONES is here with a new collection called UNMATCHED, which redefines the classic retail shopping experience entirely. They have combined the thrills of owning one of a kind, unique pieces, that aren’t offered at most retail outlets, along with the enjoyable in-store experience, that has been halted by the pandemic for most people, into UNMATCHED.
UNMATCHED is not just a collection, but a whole new approach to retail fashion. This is where the latest trends meet with peak design, and offer us customisation. Every single piece in the collection will be made to order, in an effort to reduce carbon footprint and over consumption. This is a brand new approach to the Indian retail fashion market, where the customer gets unique and personalised pieces, of the highest quality, at the same retail prices, and without the vices of fast fashion. It is truly a win-win situation for all.
The collection consists mainly of three themes- Chaotic Void, Vandal Activism and Workshop, which are all unique in their own ways, suited to reflect the personas of today’s youth. The collection includes t-shirts, hoodies & sweatshirts, denim products and trousers in a range of colours such as white, grey and black. As the customer, you can customise anything- from the neck design to the fit and colour of the denim of your jeans. You are offered the option of completely personalising the product of your choosing, and making it uniquely and solely, yours. The collection carries a central theme of ‘mix-and-match’, promoting individuality and expression.
The idea behind the collection has become critically acclaimed. CEO and Country Head of BESTSELLER India, Vineet Gautam, said, “JACK&JONES UNMATCHED is a trend setter and front runner in the fashion retail industry with a revolution that transcends all boundaries of high street fashion! Personalization, customization, country’s VERY FIRST virtual store and some never seen before fashion is made possible with UNMATCHED! With this collection, we’re taking big leaps in innovation and small steps towards a sustainable future as it is a made-to-order line. I have been closely involved in the creation of UNMATCHED and really hope our excitement is matched by our shoppers’ response.”
The collection is here and is available at the online store of JACK&JONES India.
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