Jordan Brand Officially Announces the Air Jordan 35
Jordan Brand has been going beyond the limits of pro basketball sneakers ever since 1985, and now, 3 and a half decades after the Air Jordan line’s debut the Jumpman is entering a new era with the Air Jordan 35. Growing on the ground-breaking upgrades from the Air Jordan 34 by improving the Eclipse Plate, the Air Jordan 35 is set to provide an exclusive it and feel above a dynamic cushioning setup. “The Air Jordan classic line sneaker has and will always be the most important shoe we make each year,” stated Jordan Brand president Craig Williams. “Basketball is where the Jordan Brand started, and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court.”
The shoe’s design is built around a fresh Eclipse Plate 2.0. This cored-out TPU shank in the midfoot “unlocks” the maximum limits of bounce and responsiveness from the large Zoom Air units situated in its forefoot and the heel. Above this rests a new “Flight Wire,” a dynamic support system that’s an evolution of Nike‘s iconic Flywire tech. From an aesthetic standpoint, the Air Jordan 35 mixes classic leathers and suedes with modern-day synthetics, with tongues and heel moldings inspired by the Air Jordan 5. “Integrating premium materials and textures was a priority for the Air Jordan 35,” stated Tate Kuerbis, the shoe’s designer. “The brand has a history of giving these materials an aspirational quality. When players see it, when they touch it, they feel like they have the power of the Jumpman behind them. Everything we do has to tie back to making the best basketball shoe on the planet.”
As far as the hues are concerned, the Air Jordan 35 is set to debut in a vivid, Nerf-Esque “Center of Gravity.” It’ll hit Greater China on September 27, then release worldwide on October 17. Next up is a Rui Hachimura PE, the black and red “Warrior.” With a kanji-style motif and highlights inspired by the Washington Wizards‘ forward’s family, it’ll release on October 21.
An MSRP is yet to be confirmed but, have an eye on Nike SNKRS and retailers like Foot Locker to have stock of most colorways.
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