Justin Bieber Is the New Face of Balenciaga 

Demna Gvasalia, who is known for always steering away from celebrity collaborations, has now unveiled the one and only Justin Bieber as the new face of Balenciaga, right after dropping the new Runner sneaker.

In the campaign shot by Katy Grannan, Justin Beiber stars alongside the elusive French actress Isabelle Huppert. Others such as Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Angel aka Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki, Hans Schmidt, and Eliza Douglas, who are regularly in Balenciaga campaigns can also be seen.

Upholding the essence of Grannan’s usual candid ways, the models are made to pose in front of a recreation of a Los Angeles parking lot phlegmatically glaring into the lens. Her work is intimate, captivating, and confrontational. It may be unsettlingly voyeuristic at times, because of how close the camera and subject are, and for this campaign, it’s translated into something that feels rather eerie, but in the end, it all comes together perfectly, highlighting Grennan’s style while complimenting Balenciaga’s aesthetic.

Bieber is seen wearing the latest pieces from the house, notably the aforementioned Runner sneaker and the reworked Neo Classic bag. He is dressed in an oversized leather jacket, a hoodie, and track pants, that together form an ‘elevated essentials’ look. Huppert, on the other hand, is donned in an off-the-shoulder trench coat, holding a Balenciaga Hourglass bag for good measure.

To know more, check out the official pictures from the campaign shared below.

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