Kanye West told on Monday that he plans to exit his corporate partnership contracts with shoemaker Adidas and clothing retailer Gap once they expire, after attacking the companies in an Instagram rant last week for allegedly copying his designs.
West said it’s time for him “To go at it alone” and “to make the new industry. No more companies standing in between me and the audience.”
West, who first became a billionaire in 2020, owns 100% of Yeezy, though Adidas produces and distributes the shoes. He launched the shoe brand in 2009 with Nike, before joining Adidas in 2013. West, who has always been known for his unpredictable social media outbursts, has with increasing frequency this year been posting wild rants on Instagram and then subsequently deleting them. West has previously accused Adidas of copying the designs of his Yeezy slides and continued his feud last week by posting pictures of some company executives. He also posted pictures of JP Morgan Chase board members. The rapper also accused Gap of copying the designs from his Yeezy Gap Engineered by Balenciaga line.
In addition to his e-commerce brand YeezySupply.com, West said he intends to open physical Donda campuses—named after his late mother—which will be home to schools, housing, retail products, and farms. The apparel sold at these campuses will be designed by his Yeezy staff. West said he hopes to negotiate a 20% royalty on all the shoes he’s designed with Adidas for his four children—Forbes reported in 2020 he receives a roughly 11% royalty.
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