Kanye West Leaving Adidas And Gap Partnerships Once Contracts Expire.
Kanye West told on Monday that he plans to exit his corporate partnership contracts with shoemaker Adidas and clothing retailer Gap once they expire, after attacking the companies in an Instagram rant last week for allegedly copying his designs.
West said it’s time for him “To go at it alone” and “to make the new industry. No more companies standing in between me and the audience.”
West, who first became a billionaire in 2020, owns 100% of Yeezy, though Adidas produces and distributes the shoes. He launched the shoe brand in 2009 with Nike, before joining Adidas in 2013. West, who has always been known for his unpredictable social media outbursts, has with increasing frequency this year been posting wild rants on Instagram and then subsequently deleting them. West has previously accused Adidas of copying the designs of his Yeezy slides and continued his feud last week by posting pictures of some company executives. He also posted pictures of JP Morgan Chase board members. The rapper also accused Gap of copying the designs from his Yeezy Gap Engineered by Balenciaga line.
In addition to his e-commerce brand YeezySupply.com, West said he intends to open physical Donda campuses—named after his late mother—which will be home to schools, housing, retail products, and farms. The apparel sold at these campuses will be designed by his Yeezy staff. West said he hopes to negotiate a 20% royalty on all the shoes he’s designed with Adidas for his four children—Forbes reported in 2020 he receives a roughly 11% royalty.
“They my new baby mamas. I guess we’re just going to have to co-parent those 350s,” West said, of having to work with Gap and Adidas despite his conflicts with them.
For more sneaker-related content click here, Follow STREETSENSE.
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…