Regarding this collection as well as the upcoming ones’ — Nike announced an evolution of its SNKRS Exclusive Access model, in a statement saying “was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases.”
The new Exclusive Access system provides the SNKRS users with personalized invitations evaluated upon the activity within the Nike community. A member’s activity is calculated in terms of engagement with SNKRS’ content series and specific releases, with Exclusive Access invitations becoming more personal after more engagement. These activities include participation in content series — such as Nike’s “Behind the Design” videos — as well as taking part in polls, entering launches and accessing SNKRS Live sessions. To summarize, users with maximum participation with SNKRS will have the best chance of getting their hands on Nike’s most in-demand releases.
This pair will be dropped as a part of the Off-White™ x Nike Dunk Low “The 50” release, and Exclusive Access invitations will be available to selected SNKRS users on August 9, before continuing over subsequent days.
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