Nike Announces New SNKRS Exclusive Access for Off-White™ x Nike Dunk Low “The 50”
Nike announces its plan to release this vast variety of collaborative collection – Off-White™ x Nike Dunk Low “The 50” which was officially unveiled earlier this week
Regarding this collection as well as the upcoming ones’ — Nike announced an evolution of its SNKRS Exclusive Access model, in a statement saying “was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases.”
The new Exclusive Access system provides the SNKRS users with personalized invitations evaluated upon the activity within the Nike community. A member’s activity is calculated in terms of engagement with SNKRS’ content series and specific releases, with Exclusive Access invitations becoming more personal after more engagement. These activities include participation in content series — such as Nike’s “Behind the Design” videos — as well as taking part in polls, entering launches and accessing SNKRS Live sessions. To summarize, users with maximum participation with SNKRS will have the best chance of getting their hands on Nike’s most in-demand releases.
This pair will be dropped as a part of the Off-White™ x Nike Dunk Low “The 50” release, and Exclusive Access invitations will be available to selected SNKRS users on August 9, before continuing over subsequent days.
For more updates
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…