With the ever-growing popularity of e-sports and its newly-formed niche audience, the footwear brands have also jumped on the gaming trend with unexpected collaborations. PUMA has been working on its presence in the online gaming sphere, already having multiple global e-sports organizations as partners such as the Gen.G and Cloud9. However, this doesn’t mean it’s game over when it comes to embracing the retro era. Nintendo and PUMA have teamed up for another video game-inspired shoe, with the new 1983 NES console-inspired Future Rider “Nintendo Entertainment System”, following on the steps of SEGA and Puma RS-0.
The colors used throughout the Future Rider are reminiscent of the NES console, as well as the embellishments invoke nostalgia around the vintage gaming experience. An 8-bit Super Mario Bros. image is used on the tongue tag, mimicking the look of the game when it was released for the NES. The laces are formed of a bead chain that features a rubber charm of the original NES remote dangles. On the midsole, there is a gray block with the word “Power”, almost identical to the power button seen on the console. These details boot-up the model for a collaboration that successfully honors a classic.
The Future Rider will be available for grabs on PUMA’s website on December 4 at 10 AM.
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