Today, Oakley releases an inspirational film glorifying self-expression and motivating people to believe in themselves, to ‘Be Who You Are’. The brand anthem highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot, and Nigel Sylvester alongside everyday athletes with narration by chef and celebrated rapper turned media-mogul, Action Bronson.
The rousing film’s release is marketed by an international social campaign that involves some of the world’s biggest athletes and members of Team Oakley: Rohit Sharma, Patrick Mahomes, Mikaela Shiffrin, Mark Cavendish, Valentino Rossi, Marc Marquez, Juju Smith-Schuster, Ryan Scheckler, and Jamie Anderson, as well as athletes set to compete on the world’s biggest stage in Tokyo, including Andre de Grasse, Caroline Marks, Italo Ferreira, Aori Nishimura, Damian Lilliard, Hideki Matsuyama and more.
“With this film, we wanted to create an anthemic message that inspires our community to truly be who they are,” said Caio Amato, Oakley Global Brand Director. “Fundamentally as humans – and especially as athletes – we are all unique, however at times we feel the burden to fit in, to adapt to an idea of normal, and we end up losing sight of that ‘thing’. The thing that makes us different and allows us to reach our full potential. Our goal is to empower people around the world to believe in themselves, to follow their gut, and to embrace this uniqueness to achieve their own greatness.”
To push this social movement, we see Oakley athletes challenging their followers to share the thing that inspires them and makes them one-of-one – an act of self-expression that encourages people to be the best version of themselves. The main goal here is to initiate a global response, enabling its fan community to unite in a moment of connectivity and togetherness. Some of the most inspirational content will be shared across Oakley’s global channels, and strong moments of self-expression will be showered with surprise and delight moments of product giveaways and athlete shout-outs.
Following the campaign launch is the release of Oakley Kato, eyewear which is a brainchild of 45 years of disruptive innovation, engineered to shatter the boundaries of sports performance. On sport’s biggest stage this summer, Oakley Kato will turn gold with a Prizm™24K lens. The construction of the product boasts a frameless design, crafted with extended wrap and built-in retention to mimic the structural properties of a typical frame.
When paired with Oakley’s unparalleled optics and clarity of vision, this product removes limitations and provides the wearer with the confidence to be at their best, while competing at the highest level.
For more information on Oakley Kato, please visit Oakley.com
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