Puma takes its efforts of promoting sustainability further by working on a new collection with Dutch project Living Color and Swedish design firm Streamateria, who have been their collaborators since 2016. Both the companies has worked with Puma and provided their technologies for this collection called Design to Fade. The techniques used include bacteria in dying processes developed by Living Colour and a biodegradable material created by Streamateria in closed loops through manufacturing processes that significantly reduces waste. Romain Girard, Senior Head of Innovation at PUMA states “Our times require us to rethink not only what to create but also how we create,” and “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”. Although Puma has not revealed a plan to take this collection on a commercial level, the company considers it a very important step towards achieving greater sustainability.
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