Queen Bey and adidas reveal adidas X IVY PARK DRIP 4: IVY PARK RODEO 

Beyoncé and adidas are here with the 4th IVY PARK collab, called adidas X IVY PARK DRIP 4: IVY PARK RODEO. The philosophy between the collection is making innovative, unconventional performance wear. This collection is uniquely special, as it is an ode to Black trailblazers that have been influential within the cowboy and cowgirl culture, and how this part of history is often neglected. Additionally, the collection aims to highlight Black people’s constant impact on the American rodeo. The pieces in the collection carry the essence of these forgotten influences, and represent the influence Black people had on the entire Western American culture.

IVY PARK is known for its inspired offerings that put together both athleisure wear and streetwear in fresh, experimental ways. This collection does that, and more. With IVY PARK RODEO, we get an entirely new take on the popular Western American culture. This is where traditional cowboy apparel meets streetwear, giving us reimagined, á la mode pieces. This collection also does something much more- it gives us perspective into not just modernisation of Western American culture, but also a glance at its past, and we learn how much Black people have contributed to it. The idea behind the collection is well represented in the pieces, with 58 adult apparel offerings, 5 adult footwear offerings, and 13 different accessories. All of these carry elements such as classic denim fabrics and washed heavy French terry, which are materials that are synonymous with classic cowboy culture. These are incorporated into the collection in contemporary forms, such as denim monograms and prominent purple cow prints. Additional elements include Utilitarian-inspired zips and snap fastenings, that seemingly bring the whole look together.

Amongst the 58 apparel pieces, the ones that really seem to stand out are the denim bodysuit, wide leg snap pants, the denim tracksuit, the washed French terry hoodie and matching sweatpants to go along with it, the denim chaps, the denim bucket hat, and a small cotton canvas waist bag. And that’s not all, we also have 5 different footwear offerings, to complete the collection. These include two colourways of IVP Ultraboost one of which carries the quintessential denim look. Other than that we have a new colorway in the IVP Forum Mid. Via this collection, the new IVP Super Sleek “Chunky”, with an extravagant outsole, along with a classic upper is introduced in two different colourways. 

We can expect an exclusive launch for the IVY PARK RODEO collection via adidas.com on the 19th of August, and you should also look out for the collection in select adidas stores.

Check out a few pieces from the Collection:

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