Reebok Partners With Trailblazing Hair Colorist Daniel Moon on Two Kaleidoscopic Sneakers
Reebok and Daniel Moon have come together to work on two sneaker silhouettes radiating Moon’s iconic hair art, titled “Major Reebok.”
Moon is the founding father of the unconventional Hair Los Angeles salon, famous for his boundary-crossing and non tradition style of hair transformations that rules the pop culture across famous heads including those of Kevin Abstract, Kristen Stewart and Hayley Kiyoko. Before shifting to hair coloring, the “King of Color” worked for the Marine Corps, where a lack of individuality powered his penchant for creativity.
“After my service, where hair was very standardized, I made a vow to practice complete self-expression,” Moon said in a statement. “I have my products like Major Moonshine, a hair glitter, and the Major Apron… I see the [Major Reebok] shoe as an armor that completes the colorful Major Moon wardrobe — head to toe.”
The collection involves two shoes — the Classic Leather Legacy and the Club C Legacy, in the most flamboyant hues indulging Moon’s most requested hair colors. The former features leather inclusions on the heel, purposely to resemble a shaved head
“The sock liner of the Classic Leather Legacy is a photograph of an actual hair piece that I worked on,” Moon explained of the design. “It serves as a blueprint of the shoes.”
The Club C Legacy is crafted with elements from a bright solar green and pink color palette, alongside additional transparent materials inspired by Moon’s Major Apron, an elevated-yet-functional apron used by hair stylists around the world.
“These colors represent the same feeling of hyper freedom that my hair art brings to my clients,” describes Moon. “They instantly go in your bloodstream and change your mood to a new tier of exaggerated fun.”
Both the silhouettes will feature a pair of fuzzy laces, paying tribute to Moon’s long-standing legacy in hair coloring.
The collection will can be shopped via Reebok’s website beginning June 24 at 10 a.m. EDT. The Classic Leather Legacy and the Club C Legacy are priced at $90 USD and $100 USD respectively.
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