Sneakers were not always Rick Owens thing, such that there was a time when the designer previously viewed them as “pedestrian, suburban banality.” It took only some time when he began thinking about how to best design them for himself, spawning creations that are oversized in masterful, meticulous ways. This is the exact energy he channelled in his current collaboration with Converse, a partnership that is soon to bring out its second release: the TURBOWPN.
The TURBOWPN is to the Geobasket as the Chuck is to the Ramones. Being a classic on its own, the Weapon — which arrives almost unfamiliar to itself — is twisted and contorted in a number of ways. For the trailer, the proportions are intentionally unbalanced, its upper sleek when compared to the oversized tooling just underfoot. And while its platform may be bold, the construction is rather simple in its palette, proffering an all-black look that’s only embellished with elongated tongues, a modified star logo, and an enlarged co-branded tongue label.
Take a sneak peek into the campaign below which is to be dropped via Converse.com, RickOwens.eu and select retailers on August 31st.
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