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Run DMC x Adidas Superstar set to return on 18th July
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Run DMC x Adidas Superstar set to return on 18th July 

Although modern Hip-Hop style is much different from what it was originally, yet both the generations are equally important for the culture. Run DMC‘s collaboration with Adidas was one of the first collaborative work between an international sportswear brand and a musical group.  The trio including Jam Master Jay, Joseph Simmons, and Darryl McDaniels spawned a whole movement in which rap and the Three Stripes became synonymous, so much in fact that they even produced a song entitled “My Adidas”. The variations in the iconic silhouette included a red colored heel tab, “Superstar” written with red detailing and “Adidas la amrque aux 3 brand Run DMC” written on the tongue. The relaunch is scheduled for 18th July 2020.

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