SOMEWHERE® and Awake NY collaborate to create new “window shopping” experience amid pandemic
Soon after launching their WINDOW SHOP concept so as to promote social distancing, the retailer SOMEWHERE® has collaborated with Awake NY, for the successor to their original launch. Customers can use the brick and mortar store in Washington to “window shop”, via a specifically designed display, accompanied by QR codes. Along with the label’s Spring/Summer 2020 collection, customers can also cop a limited edition collaborative T-shirt from SOMEWHERE® and Awake NY, which has a black base, and has a co-branded motif on the front and back.
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