Curry brand, a new sub-brand of Under Armour recently released images of its first shoe. Titled the Curry Flow 8, the pair marks the player’s eight signature shoe with the brand. The brand has marketed the pair as their most technically innovative basketball shoe till date. Equipped with Under Armour’s innovational UA Flow, it eliminates the need of a traditional rubber outsole by providing improved traction, lightweight performance and a better on court feel.
“When we saw how sticky this material was on hardwood, we knew this was going to be groundbreaking,” said Fred Dojan, Under Armour Innovation’s VP of Footwear Development. “I’ve proudly spent 20+ years working in product innovation creating the best technology available for athletes. This is the most excited I’ve been about the opportunity and potential of new technology in a very long time.”
The UA Flow and the Curry Flow 8 took more than three years to be produced. Altering the design process to stability to flexibility rather than flexibility to stability helped them achieve the required results.
We pushed so hard to make this happen,” Curry said. “The UA team moved mountains to bring this innovation to life. I can’t tell you how good this feels on my feet and I’m hyped to wear it for years to come.”
Most midsoles currently are inclusive of two to three parts with a rubber outsole whereas the UA Flow is comprised of a single “unisole” foam material. Adding to the sole are structure and stability to deliver a more holistic system.
Arriving on the 11th of December for a price of $160 USD, the pair will be available on currybrand.com and at UA Brandhouses and select retailers.
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