SUPREME X WHEATIES CEREAL EXPECTED TO DROP NEXT SEASON
Supreme officially wrapped up Winter 2020 with their seasonal sale, we have begun to get a glimpse of what the Spring / Summer 2021 season may bring.
Rumors suggest that collaboration with Wheaties cereal may be on the cards this Summer, having previously released Supreme-branded snackfoods in the past including Oreo cookies and Luden’s Throat Lozenges. The partnership makes a kind of sense given that the Wheaties box has taken on a cultural significance of its own, featuring celebrated athletes on the packaging since the 1930s.
Muhammad Ali and Michael Jordan, (who holds the record for most appearances on the box, with 18 to date) are some of the greatest athletes that the box has featured. With Supreme’s tradition of honoring their own cultural icons via their collection of photo tees, there is a kind of symmetry to the collab.
To tide fans over until we see what else is to come as part of the upcoming Supreme Spring / Summer 2021 season, the Winter 2020 sale is currently available via the Supreme online web store.
For Further Updates
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…