SWATCH has teamed up with the Japanese street wear brand, BAPE, once again, to create an all new collaborative collection. The collection can best be described as an amalgamation of SWATCH’s world-renowned watchmaking skills with BAPE’s signature and highly influential streetwear style. Swatch x BAPE wants to celebrate all that share the same drive to push limits and express themselves. The campaign of the upcoming collection focuses on telling the inspirational stories of winning mentalities, across the world.It includes interviews from a number of global influencers, including Sherlina Nym, fashion blogger from Hamburg, Masa, a fashion designer from Tokyo, Brawks, a professional gamer from Paris, Dani, a DJ and blogger from Berlin, AJ, a TV presenter living in London, Chad, a BMXer from California, Carmie, a YouTuber living in London and Matthias, a BMX flatlander from Paris.
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