Shashvat Singhania : Greatest Hypebeast, Got AIR MAGS to India
Le shash who was just another guy who loved streetwear and sneakers recently changed the entire sneaker game for India and took it to another level. He is part of the fifth generation of one of India’s greatest business families, the Singhanias – who built…
Nike Advances Self-Lacing Tech With Adapt BB 2.0
Nike Basketball revolutionized hoops footwear with the Adapt BB in 2019, and now it’s set to push self-lacing technology into the next generation with the new Adapt BB 2.0. With an updated power lacing system, enhanced performance features and a striking new look, the Adapt…
Sneaker Tech that defined the decade : 2010 – 2019
The sneakersphere’s technical arms race (foot race?) is as hotly contested as ever, and as we approach the end of decade, the big brands continue to break ground in the ongoing war for sneaker supremacy. We’re living in the information age, so the modern sneakerhead…
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…