First Looks at the 2022 Nike Air Max 1 “Air Max Day”
Though we’ve had collaborations from Patta and Concepts, NFTs from Tinker and a brand new model dubbed the Air Max Motif, it still feels that the 35th anniversary of the Nike Air Max 1 is heavily uncredited. That will surely change as Air Max Month…
First Looks // DQM x Nike Air Max 90 “Bacon” for Air Max Day 2021
2020 was a big year for the Air Max 90, the year marked the 30th anniversary of the silhouette. The silhouette was released multiple times in new vibrant colorways while there attempts for it to be in-line with the original as well. We saw the…
Air Max One : The inception of Hype and Birth of a Legend
Nike was on the road to become the world’s biggest shoe company as of the 1980s. Their releases such as the Tailwind, Cortez, and the Waffle racer were absolutely adored by the sneaker community as well as the general public. Nike was absolutely dominating the…
AIR MAX 90: The Legacy of 30 years.
From the most avid sneakerhead to the more casual, the Air Max series is as household as it sounds. From the very beginning, the concept of Air is a mixture of boldness, inspiration, and polarization. Like luxury cars or designer handbags, sneakers are a commodity…
The Nike Air Max and its effect on culture.
Marion Franklin Rudy (a former aerospace engineer), left his job in 1960 to provide multiple industries with innovative solutions. After being rejected by multiple footwear brands, Marion approached Phil Knight with his innovative idea. Marion wanted to embed an air cushion in the sole of…
The Day We Celebrate AIR – AIR MAX DAY
”We don’t treat shoes as apparel items only, but as part of the fabric of our time.” …
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…