First Looks // DQM x Nike Air Max 90 “Bacon” for Air Max Day 2021
2020 was a big year for the Air Max 90, the year marked the 30th anniversary of the silhouette. The silhouette was released multiple times in new vibrant colorways while there attempts for it to be in-line with the original as well. We saw the…
Air Max One : The inception of Hype and Birth of a Legend
Nike was on the road to become the world’s biggest shoe company as of the 1980s. Their releases such as the Tailwind, Cortez, and the Waffle racer were absolutely adored by the sneaker community as well as the general public. Nike was absolutely dominating the…
AIR MAX 90: The Legacy of 30 years.
From the most avid sneakerhead to the more casual, the Air Max series is as household as it sounds. From the very beginning, the concept of Air is a mixture of boldness, inspiration, and polarization. Like luxury cars or designer handbags, sneakers are a commodity…
The Nike Air Max and its effect on culture.
Marion Franklin Rudy (a former aerospace engineer), left his job in 1960 to provide multiple industries with innovative solutions. After being rejected by multiple footwear brands, Marion approached Phil Knight with his innovative idea. Marion wanted to embed an air cushion in the sole of…
The Day We Celebrate AIR – AIR MAX DAY
”We don’t treat shoes as apparel items only, but as part of the fabric of our time.” …
A Blunt Story Launches Sustainable Sandals with UNCRUDE and UNWASTE
A BLUNT STORYTM, an up-and-coming name in footwear, has now come up with sandals made from waste plastics and petroleum derived petrochemicals, discarded without a second thought in the fashion and footwear industry. The brand believes it is time to speak up against the over…