Adidas Inspires Young Athletes, Delivers An Audacious Expression Of The “We Over Me” Mentality
Adidas has yet again partnered with the St+art India Foundation to redecorate the basketball court of Mumbai’s St. Andrews High School by cleverly putting together the world of art and sports as a medium for powerful storytelling around credibility in sports. Charged by its ideology…
Natalie White, a sneaker entrepreneur fighting for equality on the Court
Since falling in love with the game at the age of 5, Natalie White grew up on the basketball courts of New York City. Lately though, she’s spent most of her time putting up shots at 96th street and 1st Avenue, a shouting distance from…
Nike’s Air More Uptempo “Bulls” Makes a Return
The all-time classic silhouette of Nike, the Air More Uptempo in the “Bulls” colorway is set to make a comeback this year. The Chicago Bulls inspired design is the newest iteration of the coveted colorway from its previous re-release which was around 4 years ago….
Sotheby’s Lists President Barack Obama’s Exclusive Nike Hyperdunk PE for $25,000 USD
Barack Obama is an acknowledged politician, well-known for serving two terms as the 44th president of the United States. Apart from his love for politics, the Hawaii-born legend has a soft spot for the sport of basketball. As a token for his affinity towards basketball,…
Jordan Brand Officially Announces the Air Jordan 35
Jordan Brand has been going beyond the limits of pro basketball sneakers ever since 1985, and now, 3 and a half decades after the Air Jordan line’s debut the Jumpman is entering a new era with the Air Jordan 35. Growing on the ground-breaking upgrades from the Air Jordan 34 by…
Adidas Dame 6 “Jam Fest” is releasing on 7th of August.
The Adidas Dame 6 has appeared with a wide range of approaches this year which somewhere reflects the interests and the personal choice of the NBA All Star, Damian Lillard. This Basketball Silhouette has been put forward in many different colorways, right from his own…
New Balance reveals the “First Light” colorway for the OMN1S
New Balance is all set to release the OMN1S sneakers, which is the first one in the collaborative series with NBA stars, Kawhi Leonard. It is set to be launched next month. After the debut of the first colorway, the second OMN1S colorway, “First Light”…
Close Look At The Air Jordan 5 “Oregon”
Celebrating it’s the 30th birthday, the Air Jordan 5 revived its OG “Fire Red” colourway recently, and has been creating a lot of excitement for its fans, regarding the 2020 drops scheduled for this silhouette. The Summer drops, “Top 3” and “Alternate Grape” will drop…
Nike LeBron 17 “Graffiti” will now release on June 25th
As we get deeper into what was supposed to be the NBA Playoffs, we are seeing more and more LeBron sneakers come out of the wood work, with Billy Hoyle’s Command Force, a ”What The” 17, and an Air Uptempo. Continuing their focus on the…
First Look at Air Jordan 11 “Cool Grey” releasing for this Holiday season
Jordan Brand athlete Jayson Tatum might have just confirmed one of the biggest releases of 2020: the Air Jordan 11 “Cool Grey”. Often confused to be an OG colourway, it actually arrived in 2001, where Michael wore them during his days as a Wizard. The…
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…