The ALYX Studio x Nike Air Force 1 High just got released
Matthew M Williams , head designer for the label 1017 ALYX 9SM popular for his out of the box ideas which include infusions of tech alongside fashion. He has worked on projects with Nike in the designing performance-ready apparel. Nike and Matthew stepped foot into…
KITH’s BMW Collaboration Includes Biggest Apparel Collection to Date
Automotive and streetwear, a deadly combo, wherein KITH has recently announced its upcoming collection collaborating with BMW to unveil almost 100 pieces featuring the iconic BMW details. These include a variety of items such as clothing , home goods and custom car accessories. Out of…
J Balvin and McDonald’s Deliver Collaborative Merch Collection
A month after the exclusive release of its J Balvin Meal alliance, McDonald’s has shaken hands with the Colombian “Prince of Reggaeton” to produce a complementing allied merch label. Coming from the tones indulged with Balvin‘s fifth studio album Colores, the huge range gives a delightful nod to lively colors…
LEGO Builds An Adidas ZX-8000 Collaboration For A-ZX Series
Collaborations have shaped the sneaker market in a positive way and in 2-2020 we have seen a lot of strange and shocking alliances between the brands and famous personalities. And while rappers like Travis Scott and designers like Virgil Abloh have been leading the charge…
Adidas and OAMC Unveil Boisterous FW20 Footwear Collection
Adidas and OAMC have revealed its Fall/Winter 2020 sneaker roster. After the collaborative Type O-4 and Type O-5 iterations from the previous month, the two brands have showcased the Type O-8, with a brand new variant of the Type O-5. The inspiration for each silhouette is taken from the lightweight, hi-tech designs…
FILA India Stepping Up For Our Homegrown Labels
FILA has been running laps around the chunky sneaker circuit after a number of successful launches in recent years helped establish the sport style brand as a stylish value proposition for sneakerheads on a budget. Although the company’s own stores are a key priority, the…
The Pop Trading Company x Converse Collection Gets the Minimal Two-Tone Treatment
Following the insanely popular New Balance collaboration, the skateboarding brand Pop Trading Company has just teamed up with Converse, for this highly coveted Pop Trading Company x Converse Collection. The aesthetic, which is just two tone and very minimalistic, features intricate details also, which blow…
Scooby-Doo and Converse to Release Two Themed Chuck 70s
The iconic Scooby-Doo series has been entertaining us since we were kids, and in fact has been doing so for over five decades. It has now come full circle, and is linking up with one of the worlds most symbolic sneaker, to form this capsule…
Dutch denim brand Denham is set to release limited Nike Air Max 1 collaboration
After a few collaborations with Levi’s and 3X1, Nike is moving on to their next indigo collaboration, hitting up the Dutch label Denham this time, for an Air Max 1 sneaker. Keeping in mind the fact that their skill lies in denim wholeheartedly, the label…
KENZO and Vans partner up for a footwear collaboration
Kenzo and Vans have geared up for the release of the perfect Spring collection featuring apparels, sneakers and skateboards. The Vans Sk8-Hi and Old Skool are reworked and printed with vivid multicoloured florals and each print is derived from Kenzo’s archives. Two sneaker models are…
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…