adidas Sale of Reebok Could Fetch Only $1 Billion USD
Adidas is in the preparational phase of selling Reebok and is reportedly ready to begin considering offers next week. News is that the major German sportwear giant could net only $1 billion USD. This amount is nearly $3 billion USD less than the original possession…
Nike Ranked Most Valuable Apparel Brand for Seventh Consecutive Year
Nike has done it yet again. The sportswear giant retained its title of most valuable brand for the 7th year in a row even after dropping 13% in brand value. As per Brand Finance‘s Apparel 50 2021 ranking, Nike was way ahead of highest value…
FILA Releases Heritage-Inspired Electrove Sneaker
Fila’s latest silhouette, the Electrove nods to the brand’s heritage in fashion, lifestyle and sports. Born in Biella, Italy in 1911, Fila intended to cater to the needs of the personalities willing to make a statement in sports, but also gained a lot of recognition…
FILA X BTS Love Yourself Collection to Launch in India
FILA has finally announced that FILA X BTS Love Yourself collection will drop in India. The South Korean superstars partnered with FILA as brand ambassadors for the sportswear company and have released many collections as of now. The successful hit of their latest single “Dynamite”…
The Beginning Of New Era: FILA Heritage Stores / Collection
Fila’s had a fun long past! Fila has survived the colossal stand it is today in a country like India since its modest roots in Biella, Italy over a hundred years ago! Fila has been a brand and now it’s back with its heritage collection!…
Anime Inspired Sneakers | The Best of them all
Supreme to The Hundreds have been publishing anime-inspired collections for some time now, and the sneaker industry seems to have taken the lead. We have seen plenty of colorways on the surface from Pokémon to Neon Genesis Evangelion, DBZ to Doraemon. Nonetheless, not all shoes…
FILA India Stepping Up For Our Homegrown Labels
FILA has been running laps around the chunky sneaker circuit after a number of successful launches in recent years helped establish the sport style brand as a stylish value proposition for sneakerheads on a budget. Although the company’s own stores are a key priority, the…
Veg NonVeg : India’s first Multi Brand Sneaker store
2016, was the year when everything changed for the Indian Sneaker community. Finally we had a place where we could find all the best pairs across all the big brands under one roof. We finally got a multi brand sneaker curation just like how in…
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…