Sneak-HER: India’s First Women-Led Sneaker Event
The rapid growth of sneaker culture in India and all across the world is no news. Like every other flourishing subculture, sneaker culture has certain issues to overcome; an important one being the disparity of approaches and the void created in the market towards women…
5 Trends to be seen in the luxury market due to Covid-19
COVID-19 has hit the luxury marketplace real hard. Companies are expected to lose 25 to 30 percent of thier brand value which is going to lead to a $1 trillion collective loss. This economic and health crisis is also expected to have long-term repercussions on…
Top 10 picks from Ananya Birla’s Sneaker closet
All these years we are witnessing a great increase in the sneaker and streetwear craze in India. India and Indian sneakerheads are being recognized all over the world. They have their own Identity and a Global attention is what India deserved all these years. Almost…
The Air Jordan 5 “Alternate Bel-Air” Now Arrives August 9th
Released around 7 years ago the Air Jordan 5 “Bel Air” is still the best crossover in Jordan brand’s storied collection. The re issue isn’t straight from the Jumpman brand in 2020 but is inspired from the West Philly’s prodigal son. Following the same block…
Another Version of G-Dragon’s PEACEMINUSONE x AF1 “Para-Noise 2.0” Surfaces
The multiple look that was believed to be the next sensational look of the Nike-G Dragon collaboration, we now have the images of the PEACEMINUSONE x AF1 “Para-Noise 2.0”. With a white tone painted upper which covers the premium leather upper this sneaker distinctly from…
The much anticipated Air Jordan 1 High Mocha pack will not be releasing till the holiday season
Jordan brand is no stranger to using Mocha colourway on their sneakers. The last time they used this colour on a sneaker, people went nuts for the sneaker. Yes, we are talking about the Travis Scott x Air Jordan 1 High and this new Mocha colourway…
Adidas releases new silhouette for the summer
Adidas has released a new summer time ready sneaker, called the Climacool Vento. The breathable “SUMMER.RDY” knit constructs the uppers, and the tongue, which is made up of mesh, features a big glossy “Climacool” patch logo. The Three stripes logo overlays are still seen on…
Just Sul : World’s Biggest Meme or Greatest Sneaker Collector???
Just Sul, another simple ex-Indian engineer, has made a name for himself on Instagram due to his hilarious personality and antiques. He had moved to Zambia in the past to work as an engineer out of necessity but now he enjoys his time in Dubai…
The Last Dance | EP 1 and 2 : Sneakers Spotted
Michael Jordan’s documentary ‘The Last Dance‘ dropped a few days ago on Netflix and it has completely lived up to the hype. As expected, the show featured a plethora of sneakers as it was an integral part of Jordan’s character. In the first two episodes,…
Cop Underdog: India’s First Consignment Store
Since the era of the internet has dawned upon us, online purchasing has become a staple. Although this has helped in the growth of the resell business, plenty of fake sneakers have floated around the market due to the lack of legit checking online. A…
Quick Cook!
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…