Converse Launches its New HEART OF THE CITY Collection
Converse just dropped their freshest collection till date, HEART OF THE CITY. The collection is inspired from the basketball, street culture and nightlife of three major cities – Los Angeles, Paris and Shanghai. The pairs depict the above mentioned qualities as gracefully as possible. Heart…
Moncler Has Unexpectedly Acquired Stone Island
Moncler acquiring Stone Island, an unforeseen scenario leaving all the customers of the brand surprised. Recent reports stated the deal to be around €1.15 billion EUR an approximate of $139 billion USD, a complete cash sale of 100% of Stone Island shares integrated into Moncler to envision a…
Fear of God Exclusively for Ermenegildo Zegna Collection
Ermenegildo Zegna and Fear of God have allied to produce a new face of style. The Fear of God Exclusively for Ermenegildo Zegna label identifies and follows a new track for fashion for males that is also wearable for women. The perfection of Ermenegildo Zegna’s sartorial aspects and the…
The journey of DOPE
It is high time when we have to look into the fact that the whole has turned towards a new culture. The culture of streetwear across the globe is at its peak. Underrated countries like India are now being recognized as a new big market….
PLEASURES and Reebok collaborate once again
PLEASURES and Reebok have joined hands for a collaboration again, after their previous collaboration last year. We now have a clear look at the capsule, which showcases PLEASURES’ evocative design effortlessly. The label, helmed by Alex James, took a clean black base, and added contrasting…
SOMEWHERE® and Awake NY collaborate to create new “window shopping” experience amid pandemic
Soon after launching their WINDOW SHOP concept so as to promote social distancing, the retailer SOMEWHERE® has collaborated with Awake NY, for the successor to their original launch. Customers can use the brick and mortar store in Washington to “window shop”, via a specifically designed…
Awake NY reveals full SS20 collection.
Awake NY has just presented its full Spring/Summer 2020 collection, after starting the year strong with collaborations with Carhartt WIP, and Reebok. This capsule collection features a few signature Awake NY pieces, and designs. The stand-out theme through the capsule is Awake NYs collaboration with…
The Natty Garb : Making India A Global Figure For Fashion
Over the last few years, the Indian Fashion scene has been evolving with a steadily growing community and has seen multiple home-grown streetwear brands take big stages over the years. It is time for our community to gear up for a revolution that will change…
Effects Of Corona On Fashion World and Streetwear Labels
COVID-19 has spread throughout the world in a matter of days and has affected the economy in a disastrous way. Sneaker brands and Fashion labels were no exception to this rule. Many companies have lost millions of dollars of revenue as a result of the…
UNTITLED : The label thats ready to run against HYPE and Social Norms
We in India mostly run towards hype as far as streetwear is concerned and because of the same it over shadows all our homegrown brands who are if not better, atleast at par with all them hype brands when quality and aesthetics are concerned. One…
Hype Ryno is set to Re-define Indian Sneaker Market as we know it
At a time when the sneaker game is rapidly gaining popularity, and more and more resellers and collectors are becoming a part of this ecosystem, The lack of a proper Authentication system and resale forums have caused inconvenience to a lot of enthusiasts; but not…
Upcoming Yeezy Releases For 2022
As we step into 2022, the past year hasn’t exactly been a cakewalk. The virus continues its presence with habitual lockdowns and strict norms all over the country. Despite this, the sneaker culture slowly but surely experienced a good number of new collaborations, album releases,…