The adidas Originals FORUM sneaker makes a comeback
The archival classic – the adidas Originals FORUM sneaker is ready to make a comeback and the excitement is now over the head. Gracing the Fall/Winter 2021, adidas Originals has yet again reimagined the iconic Forum silhouette, but this time to celebrate the cultural leaders, who are redefining the style of tomorrow, inspiring a whole new generation to be unapologetically raw, open and wild and exploring every bit of their minds.
What initially dropped as a basketball shoe in 1984, the adidas Originals FORUM’s rigorously gained cult status both on and off the court all credits to its unique styling, innovative detailing and all-over premium feel. In July 2021, adidas Originals is bringing back the FORUM, now suitable for every occasion. This season’s Forum iteration draws its elements from the innate essence of the 1980s. Championing those who never cease to express themselves, the iconic Forum sneaker has been reimagined in three distinct new looks — each one drawing on the silhouette’s heritage.
The first of the Forum Exhibit Low arrives as all the sneaker’s classic elements wrapped into a low profile look, matched with a removable strap, a luxe white leather upper with red accents and navy blue details, as well as a court-ready rubber outsole. The Forum Exhibit Mid aligns with a similar thought, this time in a mid-cut silhouette, and is available in a striking pastel blue colorway. Last but not the least, the iconic Forum Low elevates the sneaker’s classic look with a basketball inspired white, navy, red, and yellow colorway.
It has been decades since the adidas Forum debut on the court, but the timeless sneaker continues to be a significant part in molding the culture as a bona fide style icon, continually being adopted and reimagined by those who effortlessly embrace a new world of unknowns. With its roots in basketball, the silhouette branches out in the realms of aesthetic self-expression, on the feet of artists, musicians, designers, grassroots community organizers and beyond. Inspired by the fervent spirit of open minded experimentation that defines some of this generation’s most forward-thinking cultural tastemakers, the seasonal Forum campaign stars British artists Slowthai and Beabadoobee, alongside a cast of creative polymaths as they descend upon their local parks where the courts are teeming with energy.
Additionally as an ode to the timeless sneaker’s roots, adidas Originals reintroduces modernized versions of the Forum Mid and the Forum Low in the silhouette’s quintessential white and blue colorway for Fall/Winter 2021 and to celebrate this, adidas Originals exclusively teamed up with Snapchat to offer Bitmoji renditions of the iconic silhouette, allowing users to update their avatar to match their look.
The next iterations of the iconic adidas Originals Forum silhouette will globally hit the shelves from July 16th at adidas.com/forum and via select adidas retail locations priced at INR 8,599 and onwards, while the classic white and blue colorway is already available in stores and online.
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