The Air Jordan 1 High “What The” Celebrates 14 Patient-Designers From Nike’s Doernbecher Freestyle Program
Nike has now resumed its annual Doernbecher Freestyle program with a “What The” creation, after being paused last year.
The “What The” Doernbecher edition, reimaging the classic Air Jordan I Retro High OG, celebrates 14 patient-designers from the history of the program. Serving as a tribute to the former patient-designers, celebrated elements from past Jordan Brand collaborative releases from the charitable initiative are put together for a truly over-the-top design. For the 17th year, one pair of the Air Jordan 1 Retro High OG “What The” will be auctioned off during the Virtually Freestyle event on February 25 with a custom lasered box accompanied by 16 pairs to be auctioned off on eBay. All proceeds from the auctions will benefit the patients and staff of the OHSU Doernbecher Children’s Hospital.
Eric Sandy, Color Design Director for Jordan Brand says, “This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community, and Doernbecher circles on their calendars — as well as all of us at the company. We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”
In its efforts to protect the health of children in Oregon, southwest Washington and beyond, Nike and the Doernbecher Freestyle event, since starting in 2003, has raised more than $29 million USD for OHSU Doernbecher Children’s Hospital to fund.
Take an official look the Air Jordan 1 Retro High OG “What The”, below.
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