The USPS Isn’t Happy About Nike’s Priority Mail-Inspired Air Force 1 Experimental
Throwback to the month of March, images of a Nike Air Force 1 Experimental themed around the U.S. Postal Service’s Priority Mail shipping boxes and envelopes following the white/blue/red color scheme with the heel reading “shipping label” started surfacing online. Many sneakerheads found it to be amusing as Nike often shipped their packages via UPS but the Postal Service on the other hand was not so pleased.
A public relations representative of the organization issued a statement that states there was no consultation regarding the sneaker and aimed to protect its “valuable IP rights”.
The Nike Air Force 1 “USPS” Experimental shoe is neither licensed nor otherwise authorized by the U.S. Postal Service.
The Postal Service, which receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations, protects its intellectual property. Officially licensed products sold in the marketplace expand the affinity for the Postal Service brand and provide incremental revenue through royalties that directly support it. Sales of unauthorized and unlicensed products deny support to the hardworking women and men of the Postal Service.
This is an unfortunate situation where a large brand such as Nike, which aggressively protects its own intellectual property, has chosen to leverage another brand for its own gain. The Postal Service is disappointed in Nike’s lack of response to repeated attempts to come to a solution. The Postal Service will take whatever actions it deems necessary to protect its valuable IP rights.
The AF1 is yet to arrive in the market or receive an official release date.
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