The legacy of Kobe Bryant is carried on as Vanessa Bryant filed a trademark for “KB24” earlier this month which will be used to build a sports and entertainment company.
The following trademark is a bit different from the list of the trademarks that Kobe’s estate filed in March inclusive of “Mamba,” and “Mambacita,” aimed for use amongst sneakers and apparel. This “KB24” trademark slides more towards TV shows, movies, podcasts, music, and memorabilia.
Post-retirement, Kobe shifted his focus towards his production company, Granity Studios which gave him an Oscar for Best Animated Short Film for Dear Basketball and also made Bryant co-write and produce a series of young adult novels.
The debarring of the “KB24” trademark from sneakers still leaves the legacy of Kobe’s signature sneaker lineup in the air. After the news of the Bryant estate and Nike deciding to part ways left a huge question mark for the 2021-2022 NBA season. With so many Nike athletes wearing the Nike Kobe Protro line and adidas planning on bringing back the adidas Crazy 1 and the adidas Crazy 97 EQT for All-Star weekend, the licensing of Kobe’s name is huge, to say the least.
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