To celebrate the fortieth birthday of the iconic G-Class, Mercedes has joined forces with Virgil Abloh to make a new Art project.
The project is titled “Project Gelandewagen” will see two creative personalities, Virgil Abloh and Mercedes-Benz’s chief designer officer Gorden Wagener work together in support of the creative industries.
The plan is that, one of a kind home-scale replica of the art work will be auctioned off after the artwork has been launched. The proceeding from the auction will be donated to as of now unnamed charity that supports the art. The winner of the model auction will also receive an exclusive access and a chance to meet and interact with the co-creators.
Virgil Abloh says that “Mercedes-Benz is a brand that stands for luxury and exceptional performance.” He also adds that “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
If you are keen and want to have a look at the artwork, it will be digitally launched to a global audience on 8th of September. To learn more, visit the Mercedes-Benz website.
Stay tuned for more updates!
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