Virgil Abloh And Nike To Release ICONS Book Cataloging 50-Plus Sneaker Designs 

Virgil Abloh‘s metoric rise in past few years has been unquestionable from printing on Ralph Lauren Rugby Flannels to walking the runways of Paris Fashion Week with Louis Vuitton. The designer is applauded for his standout designs from Off White which is arguably the best company in the field of streetwear. Been in works with Nike where his “The Ten” collection became one of the most hyped sneaker lineup.

ICONS, the name of the explorative new work, dives into the making of these very shoes and much more, providing never-before-seen glimpses of prototypes, original text messages, and many an archive treasure.

“The foundation of my practice isn’t nearly the end result — it’s rigor and process of the logic. The archive is the paper trail of those artifacts,” says Abloh. “The ICONS book is, in a way, the only revealing lens to understand that the catalog of the 50-plus Nike shoes I have designed are in my mind ‘one shoe.’ One story.”

The book will release initially on a smaller scale at Black-owned bookshops and independent retailers. Abloh will join Shaniqwa Jarvis in conversation on January 15th to celebrate the book’s release prior to the SNKRS launch of January 22nd. Then, the month after on February 5th, we’ll see a much wider release via global stockists and TASCHEN.com.

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