Last year, Back in September, news of Zion Williamson getting his own signature shoe, the Jordan Z Code, began an important conversation around the youth movement within Jordan’s roster of athletes. Reminding us that Russell Westbrook is the only NBA player on the Jumpman roster having an active signature shoe on the market, and that simply does not bode well in today’s competitive basketball shoe industry. But, Jordan Brand may be in the most promising position as we enter a new decade, among the fresher crop of stars that boasts Zion, Luka Doncic, Jayson Tatum, Bam Adebayo, and others,
The first look at Zion Williamson’s Jordan Z Code signature shoe has appeared, only showing a toe portrait shot that reveals Zion’s logo on the tongue, multi-colored hits on the lace eyelets and outsole, a wild pattern on the collar, and a white mesh upper that appears both lightweight and breathable. Arguably, its containment capabilities are more important than its weight and ventilation, and despite Air Jordan footwear keeping Zion’s feet nicely locked in, we still can’t shake that unforgettable moment when the Duke star obliterated a pair of Kyries.
Based on earlier reports, the Jordan Z Code will release in April 2021, with a variety of colorways confirmed.
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